Before anyone panics, I did get Jeremy’s clearance to talk about this.

This topic has been the subject of an ongoing and occasionally lively debate between me and my co-founder, who also happens to be my husband, while we’ve been building Inkie, our AI marketing platform.

Inkie helps small businesses plan, create and manage their marketing, which means we generate plenty of data about what people click, where they drop off, what they engage with and what appears to be working.

And this is where the argument starts.

Because Simon loves the numbers.

I keep asking whether we actually know enough yet to trust them.

So if you love looking at the numbers, prepare to be challenged. And if you’re more of a people person,

I’m hoping to give you a slightly more respectable basis for arguing back.